Foundation & Strategy Planning
Market Research & AI Technology Assessment
Research AI trends in marketing and customer engagement.
Analyze competitors using AI in marketing and their strategies.
Evaluate AI tools and platforms suitable for your business (AI analytics, chatbots, personalization engines, etc.).
Define AI Marketing Goals & KPIs
Establish clear objectives for AI implementation (e.g., improving customer targeting, automation, personalization).
Set measurable Key Performance Indicators (KPIs) to track the success of AI marketing efforts (e.g., engagement rate, conversion rate, ROI).
AI Tool Selection & Integration
Select AI Tools & Platforms
Choose AI-powered tools for marketing automation, data analytics, personalization, and customer segmentation.
Prioritize tools that integrate well with existing systems (CRM, email marketing, social media platforms).
Develop AI Integration Plan
Develop a roadmap for integrating AI tools into your marketing workflows.
Set up AI infrastructure, including data collection and processing pipelines.
Train internal teams on using AI tools for campaign management.
Campaign Execution & Testing
Launch AI-Driven Marketing Campaigns
Start implementing AI-based campaigns for customer segmentation, targeted ads, and content personalization.
Use AI to optimize ad spend, generate insights, and adjust campaigns in real time based on performance.
Conduct A/B testing to compare AI-driven campaigns with traditional marketing methods.